ABOUT

DSA the Brand


DSA AKA DOUGHBOY SOLDIER APPAREL IS A INDEPENDENT STREETWEAR BRAND. THE NAME DOUGHBOY WAS ORIGINATED AND GIVEN TO THE AMERICAN SOLDIERS OF WORLD WAR 1 AND RE-INTRODUCED ITSELF AGAIN IN TODAYS POPULAR CULTURE TO REPRESENT IT’S GO GETTERS AND TOP EARNERS. WE DESIGN AND BUILD ON THAT PRINCIPAL OUR BELIEF, EVERYONE IS A SOLDIER TO THEIR GRIND AND PASSION. THESE SAME PRINCIPALS WE STRIVE TO POSSESSS WHEN WE BRNG OUR DESIGNS AND VISIONS TO LIFE. AS A BRAND OUR FOCUSES ARE CONCEPT, COLOR, QUALITY AND DETAILS. OUR GOAL IS TO SALUTE THE EXCELLENCE OF THE MANY THAT LIVE AND BREATH EVERY ASPECT OF THIS CULTURE AND CONSTANTLY GROW AS WE EMBARK AND STRIVE FOR SUCCESS.

Origins


WHEN WE DECIDED TO TRAVEL THIS ROAD WE CAME UP WITH MANY IDEAS AND CONCEPTS, BUT WE LIVE IN A WORLD TODAY WHERE SO MANY SEEK TO FIND THEIR OWN WAY AND CONTROL THEIR OWN DESTINY THAT BEING JUST ANOTHER CLOTHING LINE WITH ANY NAME JUST WOULDN’T DO. INFLUENCED HEAVILY BY TODAYS CULTURE FROM HIP-HOP, SKATING, SNEAKERS, MODERN POLITICS AND ESPECIALLY POP CULTURE WE DECIDED TO LOOK DEEPED INTO THE TERM DOUGHBOY USED SO FREQUENTLY TO DESCRIBE THE EQUIVALENT OF SOMEONE ACHIEVING SUCCESS. WE SEARCHED THE TITLE AND FOUND IT ALONG WITH THE STRONG MEAN TODAY IT ORIGINATED AND DERIVED FROM A POWERFUL AND WELL RESPECTED FORCE (en.wikipedia.org/wiki/Doughboy-Doughboy is an informal term for a member of the United States Army or Marine Corps, especially members of the American Expeditionary Forces in World War I also known as the great War.) ARMED WITH THAT KNOWLEDGE WE DECIDED WHAT WAS BETTER TO DESCRIBE THE MANY ENTREPENUERS GIVING BIRTH TO THEIR DREAMS FIGHTING THEIR OWN GREAT WAR. DOUGHBOYS SEE THE PATH TAKEN, BUT STRIVE TO BUILD AND TRAVEL THEIR OWN. DOUGHBOY SOLDIER APPAREL AKA DSA DOESN’T BELONG TO ONE GROUP BUT TO ANYONE THAT FOLLOWS THEIR OWN BELIEFS AND SUCCESS.

 

Supply Stations


IF INTERESTED IN CARRYING DSA AT YOUR RETAIL BRICK AND MORTAR OR ONLINE STORE OR BOUTIQUE YOU CAN FIND THE WHOLESALE APP LINK AT THE BOTTOM OF THIS PAGE UNDER THE CUSTOMER CARE SECTION.